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Barely Serious

Sustainable Wellness for Conscious Everyday Living

Hi! We're Barely Serious brand, formerly the Simple Bare Necessities product line. This is a rebrand launch which came to fruition when founder Mikaela (hišŸ‘‹šŸ» that's me) had a self-realignment. "My brand began in 2021 as a form to bring community. My first creation was our best-selling Oatmeal Face Mask Powder. Community flocked to create with me and it was so fulfilling. In 2022, I had my first son Lincoln and motherhood took full swing. Everett was born two years later. Becoming a mom to these two boys was the best thing in my world, but I strived to find balance between motherhood, entrepreneurship and self-care. I found myself neglecting my own needs and wants. In a struggle to create the balance, I took to formulating and creating my products again, this time as my own creative outlet. My product line blossomed. Our product flew off our shelves, local & non-local shops stocked our goods. I was so proud, but there was something that still felt off. After some wise conversations from friends and coaches, my eyes opened that the brand of my products didn't feel like me. Like Mikaela. And since these products came from my creations, made with my two hands - I needed that to be aligned. Barely Serious brand reflects who I am and who I always hope to be. It showcases who I wish to be as a mother, and what I want to instill in my children. Be Strong, Be Sustainable, Be Silly, Beautifully Simple, Barely Serious. Smile often, laugh always, because it's all BS in the endšŸ˜‰

Category
Personal CareSkincare
Location

US

About the Brand

Barely Serious Brand creates sustainable household, skincare, and personal care products designed around mindful living and reduced-waste practices. The brand combines functionality with wellness-conscious design to encourage healthier everyday habits through intentional and environmentally aware product experiences.

Their philosophy reflects a growing movement toward sustainable wellness and conscious consumer choices that support both personal well-being and responsible living. By focusing on simplicity, utility, and healthier routines, Barely Serious Brand promotes a balanced approach to modern lifestyle practices. As part of the Yangseed ecosystem, the brand represents a commitment to wellness-driven living rooted in sustainability and mindfulness.

The brand believes healthier living extends beyond personal wellness and includes the environments, routines, and products individuals interact with daily. Through thoughtfully designed products and intentional lifestyle experiences, Barely Serious Brand encourages consumers to make choices that support both individual well-being and more conscious living practices.

As sustainability and mindful consumption continue to shape wellness-focused lifestyles, Barely Serious Brand reflects a broader shift toward intentional living and responsible wellness habits. The brand aligns closely with Yangseed’s mission of supporting healthier lifestyles through conscious and meaningful everyday experiences.

Founder's Story

The Story Behind Barely Serious

Barely Serious Brand was created from a desire to encourage healthier and more intentional everyday living through sustainable product experiences and mindful lifestyle habits. The brand was inspired by the belief that wellness and sustainability should naturally work together within modern lifestyles.

Focused on reducing unnecessary complexity and promoting conscious routines, Barely Serious Brand encourages individuals to approach wellness through thoughtful choices, practical habits, and intentional self-care experiences. The brand’s philosophy reflects a commitment to supporting healthier lifestyles while encouraging more environmentally aware and wellness-focused living practices.

Why Yangseed Picked This Brand

Why Yangseed Supports Barely Serious

Yangseed partners with wellness-focused brands that align with our philosophy of conscious living and intentional wellness experiences. Barely Serious Brand reflects this vision through its emphasis on sustainability, mindful self-care, and wellness-centered everyday products.

The brand’s approach to sustainable wellness aligns closely with Yangseed’s broader commitment to supporting healthier lifestyle ecosystems rooted in intentional choices and balanced living. Barely Serious Brand represents the type of thoughtful wellness brand that encourages healthier routines through practical, conscious, and wellness-oriented experiences.

Wellness Focus Areas

Wellness Categories & Lifestyle Alignment

  • Sustainable Wellness

  • Conscious Living

  • Mindful Self-Care

  • Wellness-Focused Lifestyle Products

  • Healthy Everyday Habits

  • Environmentally Conscious Living

  • Intentional Wellness Practices

  • Balanced Lifestyle Support

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Wellness insights

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Frequently Asked Questions

Common questions about Barely Serious and their products.

Barely Serious Brand is a sustainable wellness and personal care brand associated with Yangseed.

The brand offers sustainable household products, skincare products, and wellness-focused personal care solutions.

Yes, Barely Serious Brand products are available through the Yangseed wellness ecosystem.

The brand emphasizes conscious living, mindful self-care, sustainable product experiences, and healthier lifestyle habits.

Barely Serious Brand aligns with Yangseed’s philosophy of healthier living through intentional wellness practices, sustainable choices, and conscious lifestyle experiences.

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